Volvo buys full-page ads to pledge support for distracted driving legislation

Volvo has publicly stated that it would like to eradicate accident-related injuries and deaths per year by the year 2020; an extraordinarily lofty goal that would obviously save countless lives. But in the next ten years, hundreds of thousands of drivers will die in traffic accidents in the U.S. alone, and Volvo feels that anti-distracted driving legislation passing through Washington right now could save quite a few.

To support the legislation, Volvo took out full-page ads in yesterday's Washington Post and USA Today. Volvo points out in the ads that it has long been committed to avoiding distracted driving accidents, and safety tech like adaptive cruise control and lane departure warning are evidence of the Swedish automaker's track record. The ads are purposely being run at the same time law makers, safety advocates, law enforcement and transportation officials converge in Washington for a distracted driving summit.

Volvo Cars North America President and CEO Doug Speck underscores his company's commitment to distracted driving laws, stating the need for "reasonable laws that help focus a driver's attention on the road will help reduce collisions, just as laws to enforce seat belt use have helped save lives." And when Volvo is talking about distracted driving, it's not just worried about text messaging and cell phones. The Swedish automaker also counts passengers, rubbernecking, driver fatigue, reading newspapers, books, and maps, adjusting the radio and looking at scenery as potential driving hazards.

We're definitely with Volvo with the book reading and the rubbernecking, but we'll take majestic scenery wherever we can get it. And if Volvo wants to eradicate map reading in the car, it can start by improving its own cloyingly contrived navigation system interface. Hit the jump to read the Volvo press release.

[Source: Volvo]

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