TRANSLATION

Thursday 12 November 2009

5 Ways To Keep Your Blog Readers Coming Back Again & Again


Are you struggling to make your blog readers return to your blog? Don’t worry, you’re not the only one. Twitter only had a retention rate of 40% when they experienced massive growth, compared to FaceBook and MySpace who accomplished 70%, according to nielsen blog post. It’s safe to say that even most popular websites like Twitter in this case, experience difficulty in getting repeated traffic.

With all the efforts it takes to attract fresh readers, once you get them to your blog, you need to keep them interested in your blog. Here are some helpful tips for encouraging your visitors to stick around and come back to see what your have to tell:


1. Attract the Right Audience

In order to get people returning, you need to attract the right people in the first place. If you’re using ad-networks to advertise your blog, you should combine this effort with direct advertising on specific niche websites. Ad networks gets you wide reach while niche content sites get you more targeted traffic.

You should look for content sites or blogs that would appeal to your target blog. If you’re stuck on where to advertise, you can buy Ad Space at a Banner Auction website. Unlike automated systems, Banner Auctions enable you to selectively handpick your ad placements and deal directly with site owners.

2. Contests

Everyone loves to win prizes, especially when the entry is free and without any conditions attached to it. Contests are a great way of promoting brand awareness and discovering more about your target market.

When running a Contest, make sure to provide something appropriate and relevant to your blog if you wish to attract the right readers. A free iPod for example for a fat loss blog would be quite unproductive and most probably a waste of your resources and efforts.If you just wish toattract as many people as possible, regardless of targeting potential people, then offer something general like cash prizes or any cool gadget.

Making your Contests regular is also a good idea to get repeated traffic. This keeps users interested and coming back to enter.

Here are some more tips for contests:

  • Announce the winner on your blog and send an email to all entrants advising them of a new challenge;
  • Become included on contest sites to get more contestants;
  • Provide users the opportunity to send contests to a friend or to promote it any way they can;
  • Give an extra entry if they perform any bonus steps;
  • Limiting the number of entries is strictly not advised;
  • Give a time limit for accepting entries.

3. Discounts and Freebies

Everybody loves a great bargain. Many people are searching for good discounts & freebies. You can blog upon latest discounts on various domain registrars or web hosting, if you are running a webmaster related blog.

The Key to success of this method is that you have to do it as many times as possible so that people will keep looking around your blog for latest discounts coupons and freebies.

4. Hints, Trivia, Tips, & Advice Columns

Providing regular tips on your target audience’s areas of interest is a great way of generating repeated traffic.

For example, if you are running a blog related to herbal medicine, offer regular natural healing remedy. You can also provide “thought for the day”. This will keep your viewers returning to find out more remedies or trivia every day.

Providing advice columns establishes your blog as an expert in the field. Remember, people are interested in reading questions submitted by ordinary people and seeing the guidance that has been given to him by you.

5. Start a Discussion Forum

Connecting your blog to a Discussion Forum allows users to discuss their idea and their experiences will make them appreciate your blog and feel like part of a community. Starting an Discussion Forum is very easy but it’s difficult to handle it. Make sure you take full care of both i.e your blog and it’s discussion forum otherwise it will results in bad effect on your blog.

Keep That Traffic Flowing

Implementing interactive and informative aspects to your blog will not only add fresh content, but will also attract return visits.

Sustaining repeat visitors has many benefits to your blog such as it helps to build trust, make more money blogging, build a stronger community, helps to establish yourself as an authority blogger for more success.

Now, let me know your Favourite ways of getting repeated traffic. Are there any more ways which you would like to share on this blog? Let me know all that by Commenting below.

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